After an outstanding start in early July, the game developed by Niantic is running out of steam. But he keeps a solid base of followers.
There are less than two months the world was going crazy with the arrival of Pokémon Go to the United States. Around the world, lovers of the universe created by Nintendo rushed to unofficial versions to start hunting. Quickly Pokémon Go became the most downloaded app in the App Store. But according to the US firm Axiom Capital Management, the trend is now downwards, since the beginning of August.
Around July 20, about 45 million trainers opened the application daily. A month later, that figure is only 30 million users. A community that remains huge, but was reduced by a third. Still, the app is still in top spot free games on the Europe Play Store and in second place in the same category on the App Store US.
The breathlessness of the game can be attributed to the time investment it requires to progress, cheaters aside. The study published by Axiom Capital Management has also been carried out following the concern of investors and other leaders applications like Facebook, Tinder Twitter or face down the time spent on their services.
Niantic remains to keep the adrenaline through its updates of (Pokémon Go) - the latest of the APK is available. But the new opponent of the studio could finally be winter. Running after a Rattatac under 25 degrees is not bad. With 20 degrees less, some might be tempted to give up.
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